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Managing Online Reviews

Businesses today usually have online presence whether or not the owner like it or not. Its now a matter or managing online presence so that your company will appear in good reviews. How an owner wants his brand represented online is another thing compared to how people actually perceive a business online. But it is important to handle online presence when the reputation of your company is involved. Business owners should be the ones dictating how they are projected online. This is why Online review management is necessary.

What is it, then?

It is the management of a brand’s online reputation. This should make sure that the projected image of the brand is inline with what the owners want by increasing positive comments and by decreasing negative ones.

it is important to keep the online reputation clean since everyone, competitors, suppliers, consumers and other vital parties are online. Many people rely on the Internet for review and sources so no one can escape the power of the Internet.

Data shows that 75% of consumers read reviews and bad reviews online deter sales. There’s actually a large number of customers that brands lose due to bad reviews online.

So you have to take control of what people see on the Internet, instead of letting dissatisfied former clients do it for you. If not, you’re losing a lot of customers before they even begin looking.

A good online management is necessary to create a good online reputation. The size of the company and the measure of current online presence will determine the amount of work needed to achieve the results.

Identify what the current online reputation of the brand is to know how much work should be done. The most common sources for this are forums, reviews and social media. You need to go to these sites and type the brand to know what people are saying By doing so, you’ll identify if there’s a need to shift the reputation to a favorable one.
The way to a good online presence is to identify current status, set a goal and plan a strategy.

What can you do with negative reviews?

If the negative feedbacks are written on all you social media pages, then you’ll get to decide if they will stay. But a good online presence doesn’t depend on damage control.

You need to do things and please customers so that the positive ones keep on coming.

A proactive brand can maintain good online reputation for a long time. This entails consistent monitoring tracking and updates. It will help if all you updates will be written in a positive light.

Source: http://www.financeswire.com/top-online-branding-mistakes-companies-make-and-how-to-avoid-them/2262